The Ideas Ink system began with us first throwing away everything we thought we knew about teaching students. Instead of forcing lazy students to overcome their problems by being "more disciplined", we worked closely with them to properly understand the difficulties they were facing. This revealed to us an entire vicious cycle of frustration that many students were facing that was ignored by parents and teachers. In fact, their attempts to "discipline" a student often made the situation worse. From this perspective, we developed a new teaching system from the ground up, and the results spoke for themselves: Almost every student that entered our doors and experienced the system had his "laziness" and "discipline" issues effortlessly vanish, and his grades boosted to new heights. Through years of working with countless students with different strengths and weaknesses, we've discovered the patterns and trends that lead to a student's success and failure. This led us to develop a teaching solution that can be customized to every student's unique needs. In other words, no matter how hopeless a student feels at school, or how far behind he thinks he is, we know exactly how to give him the results he needs.